Confirmation Bias:
We love to agree with people who agree with us.
It's why we only visit websites that express our political opinions, and why we mostly hang around people who hold similar views and tastes.
We tend to be put off by individuals, groups, and news sources that make us feel uncomfortable or insecure about our views — what the behavioral psychologist B. F. Skinner called cognitive dissonance.
It's this preferential mode of behavior that leads to the confirmation bias — the often unconscious act of referencing only those perspectives that fuel our pre-existing views, while at the same time ignoring or dismissing opinions — no matter how valid — that threaten our world view.
And paradoxically, the internet has only made this tendency even worse.
TJ
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