Social
desirability is a basic motivation that drives us based on what others think
about us. It has a huge effect on how people behave and is the basis for our
need for approval and to be liked.
Our society is
founded on the very force we call desirability.
We all have a
significant need for a sense of identity and many people create this through
interactions and relationships with other people.
It is often
said that we socially construct ourselves, creating our own image of ourselves
through the eyes of other people, as in the 'Looking-glass self'. Even those
who seem to have less concern for others are often markedly affected by this.
Maybe it is
natural for us to want to have a positive self-image, considering ourselves
clever, popular and so on. That being the case, we tend to construct ourselves
in as positive a way as we can. On any desirable social scale, most people
consider themselves above average (which is statistically impossible).
If others act
as if they do not like us or disapprove of us in some way, then we are forced
to consider that we are bad or wrong in some way. This creates a powerful and
uncomfortable cognitive
dissonance that drives us harder to find ways to appear (at least to
ourselves) more socially desirable.
We also create
ourselves through our associations, our families, friends, job, religion,
nationality and so on. We join groups and internalize their cultures, including
beliefs and values, we accept their rules and connect our identities to theirs.
Once these links
are created, we become afraid of losing them, because we assume that being cast
out of a group is to lose a part of who you are (or at least who you think you
are).
Important
identity-related needs include the need to endure the socially constructed self
and to protect our associations.
This forms our
basic need for:
Belonging: Identity created by association
with a group.
Esteem: Being respected by others.
Fairness: Having the same as others.
Approval: Being approved of by superiors.
Liking: Being thought of as a friend.
We also have a
strong need to avoid the opposite, and avoid disapproval by others,
particularly those we identify and respect. To act in contrary ways can be
quite terrifying. So, we are often very careful to follow values and social
norms.
Sometimes
people do not look for, or want, social approval or to be liked, and in fact
seem to revel in being disliked (or at least do not care what others think). These
people are in the minority.
People with
personality disorders such as the Antisocial
Personality or the Psychopathic
Personality are characterized by a lack of empathy and care very little for
social desirability (only in the way that it can be manipulated to meet their
goals). Narcissists
may appear to be opposite, caring greatly about social desirability, yet they
will also manipulate and be unpleasant to others in their empty search for
praise.
Many people
also fall into the comforting pattern of repeating unhelpful games/behaviors
that may lead to them being persecuted or vilified. Even if they know this,
they often seem unable to break out of the habit and may seek the support of
others in their attempt to become more socially desirable.
Bottom line- When we
interact with others, try to remember how important it is for them to be liked,
approved of, or looked up to just as much as we want to be liked, approved of,
or looked up to ourselves.
TJ